Cally App
An all-in-one app designed to help busy families conquer the chaos.
Product
Website
Branding
Client
Cally was conceived by Dalia, a working parent of two who knows firsthand the overwhelming mental load that comes with running a household. Dalia came to us with a mission to create a solution that keeps everyone—from parents to nannies—on the same page.
Project
We collaborated with Dalia to translate her vision into a streamlined MVP that tackles everyday family chaos. Our design consolidates calendars, chores, and grocery lists, providing a holistic view of each day’s responsibilities while reducing mental load and communication overhead.
Additionally, Cally’s smart features work behind the scenes to lighten your load—like having a proactive assistant that anticipates your needs, ensuring you’re always a step ahead.
Results
"Cally’s smart reminders are a game-changer! I rely on it to give me a headsup for all those little details, like buying a birthday gift or sending in a permission slip—things that matter but are so easy to forget. No more last minute chaos!" - Omar H., Dad of three
"The grocery list feature is so convenient. Everyone in the family can add what they need, and I can approve it with one click." - Layla Z., Mom of two teens
